video

---
name: video
description: Use when planning marketing videos, scripts, short-form cuts, webinars, demos, and distribution so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/video
generated: 2026-06-29T18:02:09.226Z
category: concept
audience: marketing
---

## When to use

- The user asks for help planning marketing videos, scripts, short-form cuts, webinars, demos, and distribution
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable video workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### 1. Video Goal

What type of video? (Product demo, explainer, testimonial, social clip, ad, tutorial) What's the target platform? (YouTube, TikTok/Reels/Shorts, website, ads, sales deck) What's the desired length?

### 2. Production Approach

Do you need a human presenter? (AI avatar vs. voiceover vs. screen recording) Do you have existing footage or assets? (Screenshots, logos, product UI) Do you need generated footage? (AI-generated scenes, B-roll)

### 3. Technical Context

What's your tech stack? (Node.js, Python, etc.) Do you have API keys for any video tools? Budget constraints? (Some tools charge per minute of video)

### Choosing Your Approach

Pick the right tool for the job: Approach Best For Tools When to Use Programmatic Templated, data-driven, batch video Remotion, Hyperframes Product updates, personalized videos, recurring content

### Programmatic Video

Build videos with code. Best for repeatable, templated, or data-driven video at scale.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill video
```

Install the video skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill video
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/video on 2026-06-29T18:02:09.226Z.
Verify against source before relying on details.

File: ~/.claude/skills/video/SKILL.md