social

---
name: social
description: Use when planning and writing social content across channels without flattening the message so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/social
generated: 2026-06-29T18:02:00.560Z
category: concept
audience: marketing
---

## When to use

- The user asks for help planning and writing social content across channels without flattening the message
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable social workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Creating Content

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### 1. Goals

What's the primary objective? (Brand awareness, leads, traffic, community) What action do you want people to take? Are you building personal brand, company brand, or both?

### 2. Audience

Who are you trying to reach? What platforms are they most active on? What content do they engage with?

### 3. Brand Voice

What's your tone? (Professional, casual, witty, authoritative) Any topics to avoid? Any specific terminology or style guidelines?

### 4. Resources

How much time can you dedicate to social? Do you have existing content to repurpose? Can you create video content?

### Platform Quick Reference

Platform Best For Frequency Key Format LinkedIn B2B, thought leadership 3-5x/week Carousels, stories Twitter/X Tech, real-time, community 3-10x/day Threads, hot takes Instagram Visual brands, lifestyle 1-2 posts + Stories daily Reels, carousels

## API reference

```
npx skills add coreyhaines31/marketingskills --skill social
```

Install the social skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill social
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/social on 2026-06-29T18:02:00.560Z.
Verify against source before relying on details.

File: ~/.claude/skills/social/SKILL.md