sms

---
name: sms
description: Use when writing SMS campaigns, transactional texts, opt-in flows, and retention nudges so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/sms
generated: 2026-06-29T18:01:55.912Z
category: concept
audience: marketing
---

## When to use

- The user asks for help writing SMS campaigns, transactional texts, opt-in flows, and retention nudges
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable sms workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### 1. Business Type

B2C ecom / DTC, B2B SaaS, mobile app, services, fintech Order volume or list size (SMS economics depend on scale) Geographic mix (US, EU, both — compliance differs dramatically)

### 2. Current State

Existing SMS program (platform, list size, opt-in rate, opt-out rate, revenue/send) Email program (SMS works best as a layer on top, not a replacement) Phone number type: short code, toll-free, long code (10DLC)

### 3. Compliance Posture

US: A2P 10DLC registration complete? (Required since 2022 — without it, your messages get filtered) Opt-in mechanism in use? (Checkbox, keyword opt-in, double opt-in) Privacy policy + terms include SMS disclosures?

### 4. Goal

Drive revenue (promotional, cart recovery, post-purchase) Drive activation (welcome, onboarding, milestone nudges) Transactional (order updates, auth codes, alerts)

### When SMS Beats Email

SMS is not "another email." Use it where the channel's properties win: Use Case SMS or Email? Why Abandoned cart recovery SMS first 98% open rate within 3 min vs 20% for email in 24h

## API reference

```
npx skills add coreyhaines31/marketingskills --skill sms
```

Install the sms skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill sms
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/sms on 2026-06-29T18:01:55.912Z.
Verify against source before relying on details.

File: ~/.claude/skills/sms/SKILL.md