signup

---
name: signup
description: Use when improving signup pages, forms, activation paths, and account creation conversion so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/signup
generated: 2026-06-29T18:01:47.706Z
category: concept
audience: marketing
---

## When to use

- The user asks for help improving signup pages, forms, activation paths, and account creation conversion
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable signup workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Core Principles

Core part of the signup workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### 1. Minimize Required Fields

Every field reduces conversion. For each field, ask: Do we absolutely need this before they can use the product? Can we collect this later through progressive profiling? Can we infer this from other data?

### 2. Show Value Before Asking for Commitment

What can you show/give before requiring signup? Can they experience the product before creating an account? Reverse the order: value first, signup second

### 3. Reduce Perceived Effort

Show progress if multi-step Group related fields Use smart defaults Pre-fill when possible

### 4. Remove Uncertainty

Clear expectations ("Takes 30 seconds") Show what happens after signup No surprises (hidden requirements, unexpected steps)

### Field-by-Field Optimization

Core part of the signup workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill signup
```

Install the signup skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill signup
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/signup on 2026-06-29T18:01:47.706Z.
Verify against source before relying on details.

File: ~/.claude/skills/signup/SKILL.md