marketingconceptsha:b7d6cce3cae89170manual

schema

Use when adding structured data and schema markup for SEO and rich results so the agent follows the marketingskills playbook instead of producing generic marketing advice.

source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/schema ↗coreyhaines31/marketingskills· ★ 35k

Install confidence

curl --create-dirs -fsSL https://skillmake.xyz/i/schema -o ~/.claude/skills/schema/SKILL.md

Pinned content

sha:b7d6cce3cae89170

Generated with

manual

Source

github.com

The file served at /api/marketplace/schema-b7d6cce3/raw matches this hash. Inspect before install, then copy the command.

2,651 chars · ~663 tokens

---
name: schema
description: Use when adding structured data and schema markup for SEO and rich results so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/schema
generated: 2026-06-29T18:01:42.546Z
category: concept
audience: marketing
---

## When to use

- The user asks for help adding structured data and schema markup for SEO and rich results
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable schema workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Core Principles

Core part of the schema workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### 1. Accuracy First

Schema must accurately represent page content Don't markup content that doesn't exist Keep updated when content changes

### 2. Use JSON-LD

Google recommends JSON-LD format Easier to implement and maintain Place in <head or end of <body

### 3. Follow Google's Guidelines

Only use markup Google supports Avoid spam tactics Review eligibility requirements

### 4. Validate Everything

Test before deploying Monitor Search Console Fix errors promptly

### Common Schema Types

Type Use For Required Properties Organization Company homepage/about name, url WebSite Homepage (search box) name, url Article Blog posts, news headline, image, datePublished, author

## API reference

```
npx skills add coreyhaines31/marketingskills --skill schema
```

Install the schema skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill schema
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/schema on 2026-06-29T18:01:42.546Z.
Verify against source before relying on details.

File: ~/.claude/skills/schema/SKILL.md