referrals

---
name: referrals
description: Use when designing referral loops, incentives, invite flows, and word-of-mouth programs so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/referrals
generated: 2026-06-29T18:01:27.464Z
category: concept
audience: marketing
---

## When to use

- The user asks for help designing referral loops, incentives, invite flows, and word-of-mouth programs
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable referrals workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### 1. Program Type

Customer referral program, affiliate program, or both? B2B or B2C? What's the average customer LTV? What's your current CAC from other channels?

### 2. Current State

Existing referral/affiliate program? Current referral rate (% who refer)? What incentives have you tried?

### 3. Product Fit

Is your product shareable? Does it have network effects? Do customers naturally talk about it?

### 4. Resources

Tools/platforms you use or consider? Budget for referral incentives?

### Referral vs. Affiliate

Core part of the referrals workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill referrals
```

Install the referrals skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill referrals
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/referrals on 2026-06-29T18:01:27.464Z.
Verify against source before relying on details.

File: ~/.claude/skills/referrals/SKILL.md