public-relations

---
name: public-relations
description: Use when planning PR angles, pitches, media lists, and earned-media outreach so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/public-relations
generated: 2026-06-29T18:01:23.602Z
category: concept
audience: marketing
---

## When to use

- The user asks for help planning PR angles, pitches, media lists, and earned-media outreach
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable public relations workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### Core Philosophy

PR is not a substitute for distribution. It's a multiplier for it. Earned media doesn't drive direct conversions. A TechCrunch hit will not give you 1,000 paying customers. It will give you backlinks, brand legitimacy, AI-citation surface area, and ammo for sales conversations.

### When PR is worth it

You have a real story — proprietary data, a strong opinion, a milestone, a customer with a sharp before/after, or a fresh angle on a trending topic You have founder/exec time — journalists want quotes from people with skin in the game, not from a PR rep

### When to skip PR (for now)

Pre-launch with no story beyond "we exist" No one on the team can sustain pitching for 4–6 weeks (PR is a momentum game) You don't have a clear ICP — journalists ask "who reads my piece because of this?" and if you can't answer, neither can they

### The PR Mix

Four modes. Most teams over-index on one. Run at least three. Mode What it is Effort Speed to coverage Reactive (newsjacking) Inject your POV into trending news Low–medium Hours to days

### Owned: Press Page + Media Kit

Set this up once. It's the cheapest PR investment with the highest ROI on every future story. Press page (/press or /newsroom) should include: One-paragraph company description (copy/paste ready)

## API reference

```
npx skills add coreyhaines31/marketingskills --skill public-relations
```

Install the public-relations skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill public-relations
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/public-relations on 2026-06-29T18:01:23.602Z.
Verify against source before relying on details.

File: ~/.claude/skills/public-relations/SKILL.md