programmatic-seo

---
name: programmatic-seo
description: Use when creating SEO-driven pages at scale using templates and data so the agent designs pages that rank, provide unique value per page, and dodge thin-content penalties.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/programmatic-seo
generated: 2026-05-25T04:08:28.218Z
category: concept
audience: marketing
---

## When to use

- Building directory, location, comparison, or integration pages that need to scale to dozens or thousands of variations
- Targeting [keyword] + [city] or [tool] vs [tool] patterns where each combination has real search demand
- Migrating a manual page set into a template-and-data pipeline without losing rank in the transition
- Reviewing an existing pSEO site for thin-content risk before Google notices first

## Key concepts

### Unique value per page

Every generated page must offer something specific to its combination — real data, real reviews, real comparisons. A template with swapped variables but no new value is a thin-content trap.

### Search-pattern opportunity sizing

Before building, the skill walks how many variations have real search volume and what the volume distribution looks like, so you don't build 10,000 pages where 9,800 have zero demand.

### Competitive realism check

If incumbents already own the pattern with stronger signals, generating more pages doesn't move the needle. Pick patterns where you can realistically compete.

### Data sourcing and freshness

Templates only earn rank when the underlying data is good and stays current. Stale comparison data or broken integration screenshots erode trust faster than they earn links.

### Indexation strategy

Generate cautiously, monitor crawl budget, and noindex low-value variations until they've proven demand. Don't dump 10K pages in Search Console on launch day.

## API reference

```
npx skills add https://github.com/coreyhaines31/marketingskills --skill programmatic-seo
```

Install the programmatic-seo skill.

```
npx skills add https://github.com/coreyhaines31/marketingskills --skill programmatic-seo
```

## Gotchas

- Variable swaps in a template are not unique pages; Google treats them as duplicates and may deindex the set
- Crawl budget is a real constraint — releasing 10K pages on a new site without prioritization will leave most uncrawled
- Internal linking from pillar pages decides which programmatic variants actually earn rank
- Stale data on comparison or directory pages erodes ranking faster than the algorithmic boost gives you
- Programmatic pages that don't convert (just rank) are vanity SEO; build for the buyer's journey, not just the index

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/programmatic-seo on 2026-05-25T04:08:28.218Z.
Verify against source before relying on details.

File: ~/.claude/skills/programmatic-seo/SKILL.md