product-marketing

---
name: product-marketing
description: Use when creating or updating product marketing context, ICP, positioning, and messaging foundations so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/product-marketing
generated: 2026-06-29T18:01:16.233Z
category: concept
audience: marketing
---

## When to use

- The user asks for help creating or updating product marketing context, ICP, positioning, and messaging foundations
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable product marketing workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Step 1: Check for Existing Context

First, check if .agents/product-marketing.md already exists. Also check .claude/product-marketing.md and the legacy filename product-marketing-context.md (in either .agents/ or .claude/) for older setups — if found anywhere other than .agents/product-marketing.md, offer to move it to the canonical location.

### Step 2: Gather Information

If auto-drafting: Read the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs Draft all sections based on what you find

### Sections to Capture

Core part of the product marketing workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### 1. Product Overview

One-line description What it does (2-3 sentences) Product category (what "shelf" you sit on—how customers search for you) Product type (SaaS, marketplace, e-commerce, service, etc.)

### 2. Target Audience

Target company type (industry, size, stage) Target decision-makers (roles, departments) Primary use case (the main problem you solve) Jobs to be done (2-3 things customers "hire" you for)

### 3. Personas (B2B only)

If multiple stakeholders are involved in buying, capture for each: User, Champion, Decision Maker, Financial Buyer, Technical Influencer What each cares about, their challenge, and the value you promise them

## API reference

```
npx skills add coreyhaines31/marketingskills --skill product-marketing
```

Install the product-marketing skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill product-marketing
```

## Gotchas

- Keep the canonical context in .agents/product-marketing.md so every other marketing skill can reuse it.
- Do not polish positioning language before collecting target audience, switching triggers, proof, and objections.
- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/product-marketing on 2026-06-29T18:01:16.233Z.
Verify against source before relying on details.

File: ~/.claude/skills/product-marketing/SKILL.md