pricing

---
name: pricing
description: Use when working through pricing, packaging, tiers, value metrics, and price tests so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/pricing
generated: 2026-06-29T18:01:13.160Z
category: concept
audience: marketing
---

## When to use

- The user asks for help working through pricing, packaging, tiers, value metrics, and price tests
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable pricing workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### 1. Business Context

What type of product? (SaaS, marketplace, e-commerce, service) What's your current pricing (if any)? What's your target market? (SMB, mid-market, enterprise) What's your go-to-market motion? (self-serve, sales-led, hybrid)

### 2. Value & Competition

What's the primary value you deliver? What alternatives do customers consider? How do competitors price?

### 3. Current Performance

What's your current conversion rate? What's your ARPU and churn rate? Any feedback on pricing from customers/prospects?

### 4. Goals

Optimizing for growth, revenue, or profitability? Moving upmarket or expanding downmarket?

### Pricing Fundamentals

Core part of the pricing workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill pricing
```

Install the pricing skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill pricing
```

## Gotchas

- Do not change pricing without clarifying value metric, buyer segment, packaging, and expected behavior change.
- Separate willingness-to-pay research from public price testing; they answer different questions.
- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/pricing on 2026-06-29T18:01:13.160Z.
Verify against source before relying on details.

File: ~/.claude/skills/pricing/SKILL.md