popups

---
name: popups
description: Use when writing and targeting popups, banners, modals, and onsite capture prompts so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/popups
generated: 2026-06-29T18:01:09.623Z
category: concept
audience: marketing
---

## When to use

- The user asks for help writing and targeting popups, banners, modals, and onsite capture prompts
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable popups workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Core Principles

Core part of the popups workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### 1. Timing Is Everything

Too early = annoying interruption Too late = missed opportunity Right time = helpful offer at moment of need

### 2. Value Must Be Obvious

Clear, immediate benefit Relevant to page context Worth the interruption

### 3. Respect the User

Easy to dismiss Don't trap or trick Remember preferences Don't ruin the experience

### Trigger Strategies

Core part of the popups workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### Time-Based

Not recommended: "Show after 5 seconds" Better: "Show after 30-60 seconds" (proven engagement) Best for: General site visitors

## API reference

```
npx skills add coreyhaines31/marketingskills --skill popups
```

Install the popups skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill popups
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/popups on 2026-06-29T18:01:09.623Z.
Verify against source before relying on details.

File: ~/.claude/skills/popups/SKILL.md