paywalls

---
name: paywalls
description: Use when designing paywalls, upgrade prompts, trials, and monetization flows so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/paywalls
generated: 2026-06-29T18:01:06.343Z
category: concept
audience: marketing
---

## When to use

- The user asks for help designing paywalls, upgrade prompts, trials, and monetization flows
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable paywalls workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Core Principles

Core part of the paywalls workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### 1. Value Before Ask

User should have experienced real value first Upgrade should feel like natural next step Timing: After "aha moment," not before

### 2. Show, Don't Just Tell

Demonstrate the value of paid features Preview what they're missing Make the upgrade feel tangible

### 3. Friction-Free Path

Easy to upgrade when ready Don't make them hunt for pricing

### 4. Respect the No

Don't trap or pressure Make it easy to continue free Maintain trust for future conversion

### Paywall Trigger Points

Core part of the paywalls workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill paywalls
```

Install the paywalls skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill paywalls
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/paywalls on 2026-06-29T18:01:06.343Z.
Verify against source before relying on details.

File: ~/.claude/skills/paywalls/SKILL.md