onboarding

---
name: onboarding
description: Use when improving user onboarding, activation, lifecycle nudges, and first-value moments so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/onboarding
generated: 2026-06-29T18:01:03.292Z
category: concept
audience: marketing
---

## When to use

- The user asks for help improving user onboarding, activation, lifecycle nudges, and first-value moments
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable onboarding workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Core Principles

Core part of the onboarding workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### 1. Time-to-Value Is Everything

Remove every step between signup and experiencing core value.

### 2. One Goal Per Session

Focus first session on one successful outcome. Save advanced features for later.

### 3. Do, Don't Show

Interactive Tutorial. Doing the thing Learning about the thing.

### 4. Progress Creates Motivation

Show advancement. Celebrate completions. Make the path visible.

### Defining Activation

Core part of the onboarding workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill onboarding
```

Install the onboarding skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill onboarding
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/onboarding on 2026-06-29T18:01:03.292Z.
Verify against source before relying on details.

File: ~/.claude/skills/onboarding/SKILL.md