offers

---
name: offers
description: Use when designing offers, bundles, guarantees, bonuses, and purchase incentives so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/offers
generated: 2026-06-29T18:00:59.645Z
category: concept
audience: marketing
---

## When to use

- The user asks for help designing offers, bundles, guarantees, bonuses, and purchase incentives
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable offers workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### Core Philosophy

The offer is the thing, not the page. Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise.

### When this skill matters

You sell: Services — consulting, freelance, agency retainers, productized services Courses — async, cohort-based, live Coaching — 1:1, group, mastermind Info products — guides, swipe files, templates, communities

### When pricing does more of the work

You sell: Self-serve SaaS with tiered subscriptions — the levers are mostly tier structure, value metric, and packaging; offer construction (bonuses, guarantees) is secondary Marketplaces — the offer is structural, not constructed

### The Value Equation

The single most useful frame for offer design. Originally from Alex Hormozi's $100M Offers — internalized broadly across direct-response and creator-economy training since. Dream Outcome × Perceived Likelihood of Achievement

### The Anatomy of a Complete Offer

A complete offer has six components. Skip any one and conversion suffers. Component Question it answers 1 Core deliverable What do they get? 2 Bonus stack What else do they get that makes the core feel undervalued?

## API reference

```
npx skills add coreyhaines31/marketingskills --skill offers
```

Install the offers skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill offers
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/offers on 2026-06-29T18:00:59.645Z.
Verify against source before relying on details.

File: ~/.claude/skills/offers/SKILL.md