marketing-plan

---
name: marketing-plan
description: Use when building a practical marketing plan across audience, channels, assets, cadence, and metrics so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/marketing-plan
generated: 2026-06-29T18:00:56.501Z
category: concept
audience: marketing
---

## When to use

- The user asks for help building a practical marketing plan across audience, channels, assets, cadence, and metrics
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable marketing plan workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### How this skill is invoked

/marketing-plan {client-name-or-domain} Examples: /marketing-plan quietude.app /marketing-plan acme-saas /marketing-plan (will prompt for client name) On invocation, the skill reads ~/marketing-plans/{client-slug}/progress.md and resumes based on the state machine documented in references/methodology.md Step 1.1.

### The three phases

The full workflow lives in references/methodology.md. Quick summary:

### Phase 1 — INIT (research + intake)

Read all available materials about the client. Pull data from any wired tools (Ahrefs, GA4 MCP, Stripe MCP, etc.). Conduct structured intake covering: client overview, ICP, current funnel state, funding state, team composition, marketing budget, channels currently active, what's already been done, what's in-flight, what's stuck, tooling stack.

### Phase 2 — REVIEW (walk through each of 13 sections interactively)

Present each section's draft in chat. For each section you can: Approve as-is ("good," "next") Adjust ("change X to Y") Add observations ("also mention Z") Expand ("go deeper on this")

### Phase 3 — FINALIZE (compile + verify + publish)

Compile all 13 sections into finalplan.md. Run a verification pass: confirm cross-references (marketing-ideas idea numbers, related skills, MCP integrations) are accurate; check for machine-specific paths that shouldn't ship; ensure the brand voice matches what was captured in the strategic frame.

### The 13-section plan structure

Full template lives in references/plan-template.md. The structure: Executive summary — 3 big bets, 90-day priorities, 12-month outcome. Written so it can be lifted into an investor or board update.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill marketing-plan
```

Install the marketing-plan skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill marketing-plan
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/marketing-plan on 2026-06-29T18:00:56.501Z.
Verify against source before relying on details.

File: ~/.claude/skills/marketing-plan/SKILL.md