lead-magnets

---
name: lead-magnets
description: Use when creating lead magnets, gated assets, and opt-in offers that attract qualified buyers so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnets
generated: 2026-06-29T18:00:50.784Z
category: concept
audience: marketing
---

## When to use

- The user asks for help creating lead magnets, gated assets, and opt-in offers that attract qualified buyers
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable lead magnets workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Planning

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### 1. Business Context

What does the company do? Who is the ideal customer? What problems does your product solve?

### 2. Current Lead Generation

How do you currently capture leads? What lead magnets or offers do you have? What's your current conversion rate on email capture?

### 3. Content Assets

What existing content could be repurposed? (blog posts, guides, data) What expertise can you package? What templates or tools do you use internally?

### 4. Goals

Primary goal: email list growth, lead quality, product education? Target audience stage: awareness, consideration, or decision? Timeline and resource constraints?

### Lead Magnet Principles

Core part of the lead magnets workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill lead-magnets
```

Install the lead-magnets skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill lead-magnets
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnets on 2026-06-29T18:00:50.784Z.
Verify against source before relying on details.

File: ~/.claude/skills/lead-magnets/SKILL.md