launch

---
name: launch
description: Use when planning product launches, launch assets, channel sequencing, and post-launch follow-up so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch
generated: 2026-06-29T18:00:47.673Z
category: concept
audience: marketing
---

## When to use

- The user asks for help planning product launches, launch assets, channel sequencing, and post-launch follow-up
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable launch workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### Core Philosophy

The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience. A strong launch isn't about a single moment. It's about:

### The ORB Framework

Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels.

### Owned Channels

You own the channel (though not the audience). Direct access without algorithms or platform rules. Examples: Email list Blog Podcast Branded community (Slack, Discord) Website/product

### Rented Channels

Platforms that provide visibility but you don't control. Algorithms shift, rules change, pay-to-play increases. Examples: Social media (Twitter/X, LinkedIn, Instagram) App stores and marketplaces

### Borrowed Channels

Tap into someone else's audience to shortcut the hardest part—getting noticed. Examples: Guest content (blog posts, podcast interviews, newsletter features) Collaborations (webinars, co-marketing, social takeovers)

## API reference

```
npx skills add coreyhaines31/marketingskills --skill launch
```

Install the launch skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill launch
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch on 2026-06-29T18:00:47.673Z.
Verify against source before relying on details.

File: ~/.claude/skills/launch/SKILL.md