knowledge-work-marketing

---
name: knowledge-work-marketing
description: Use when a marketing team needs help with content creation, campaign planning, performance analysis, brand voice consistency, or competitor tracking.
source: https://github.com/anthropics/knowledge-work-plugins/tree/main/marketing
generated: 2026-07-02T18:42:33.530Z
category: concept
audience: marketing
---

## When to use

- Drafting a blog post, social post, email newsletter, landing page, press release, or case study
- Building a full campaign brief with objectives, channels, a content calendar, and success metrics
- Reviewing content against your brand voice, style guide, and messaging pillars
- Researching competitors or building a marketing performance report with trends and recommendations

## Key concepts

### content-creation skill

Content type templates, per-channel writing best practices, SEO fundamentals, headline formulas, and CTA guidance driving the draft-content command.

### campaign-plan skill

Campaign frameworks covering channel selection, content calendar creation, budget allocation, and success metrics for a full campaign brief.

### brand-review skill

Brand voice documentation, voice attributes, tone adaptation, and style-guide/terminology enforcement so drafts stay on-brand.

### competitive-brief skill

Competitive research methodology with messaging comparison, content gap analysis, positioning, and battlecard creation.

### performance-report skill

Key metrics by channel, reporting templates, trend analysis, attribution modeling, and optimization frameworks for marketing performance.

### seo-audit and email-sequence skills

seo-audit runs keyword research, on-page analysis, content gaps, and technical checks; email-sequence designs multi-email nurture, onboarding, and drip flows.

## API reference

```
/plugin marketplace add anthropics/knowledge-work-plugins
```

Add Anthropic's knowledge-work plugin marketplace (one-time).

```
/plugin marketplace add anthropics/knowledge-work-plugins
```

```
/plugin install marketing@knowledge-work-plugins
```

Install the Marketing plugin.

```
/plugin install marketing@knowledge-work-plugins
```

## Gotchas

- brand-review only enforces your voice if a brand style guide is configured in local settings; otherwise it gives a generic clarity review
- Configure brand voice, style guide, and personas once so draft-content and brand-review apply standards without re-prompting each time
- Best results depend on MCP connections (HubSpot, Amplitude, Ahrefs, Similarweb, etc.); without them performance and competitive data must be supplied manually
- The plugin is primarily designed for Cowork though it also runs in Claude Code

---
Generated by SkillMake from https://github.com/anthropics/knowledge-work-plugins/tree/main/marketing on 2026-07-02T18:42:33.530Z.
Verify against source before relying on details.

File: ~/.claude/skills/knowledge-work-marketing/SKILL.md