image

---
name: image
description: Use when planning marketing images, thumbnails, graphics, and visual assets so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/image
generated: 2026-06-29T18:00:44.292Z
category: concept
audience: marketing
---

## When to use

- The user asks for help planning marketing images, thumbnails, graphics, and visual assets
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable image workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### 1. Image Goal

What type of image? (Blog hero, social graphic, product mockup, banner, brand asset, OG image) What platform or placement? (Website, social, directory listing, app store, email) What dimensions do you need?

### 2. Production Approach

Do you have existing brand assets? (Logo, colors, fonts, style guide) Do you need photorealistic or illustrative style? Is this a one-off or a template for repeated use?

### 3. Technical Context

Do you have API keys for any image tools? (Gemini, Replicate/Flux, Ideogram) Budget constraints? (Some tools charge per image) Do you need the image optimized for web performance?

### Choosing Your Approach

Pick the right tool for the job: Approach Best For Tools When to Use AI Generation Original images from text prompts Gemini/Nano Banana, Flux, Ideogram Blog heroes, social graphics, lifestyle scenes

### AI Image Generation

Generate original images from text prompts. The fastest way to create unique marketing visuals.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill image
```

Install the image skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill image
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/image on 2026-06-29T18:00:44.292Z.
Verify against source before relying on details.

File: ~/.claude/skills/image/SKILL.md