free-tools

---
name: free-tools
description: Use when designing free tools, calculators, generators, and lead magnets for acquisition so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/free-tools
generated: 2026-06-29T18:00:41.287Z
category: concept
audience: marketing
---

## When to use

- The user asks for help designing free tools, calculators, generators, and lead magnets for acquisition
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable free tools workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Core Principles

Core part of the free tools workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### 1. Solve a Real Problem

Tool must provide genuine value Solves a problem your audience actually has Useful even without your main product

### 2. Adjacent to Core Product

Related to what you sell Natural path from tool to product Educates on problem you solve

### 3. Simple and Focused

Does one thing well Low friction to use Immediate value

### 4. Worth the Investment

Lead value × expected leads build cost + maintenance

### Tool Types Overview

Type Examples Best For Calculators ROI, savings, pricing estimators Decisions involving numbers Generators Templates, policies, names Creating something quickly Analyzers Website graders, SEO auditors Evaluating existing work

## API reference

```
npx skills add coreyhaines31/marketingskills --skill free-tools
```

Install the free-tools skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill free-tools
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/free-tools on 2026-06-29T18:00:41.287Z.
Verify against source before relying on details.

File: ~/.claude/skills/free-tools/SKILL.md