emails

---
name: emails
description: Use when writing lifecycle, launch, sales, onboarding, and retention email sequences so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/emails
generated: 2026-06-29T18:00:37.786Z
category: concept
audience: marketing
---

## When to use

- The user asks for help writing lifecycle, launch, sales, onboarding, and retention email sequences
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable emails workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Core Principles

Core part of the emails workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### 1. One Email, One Job

Each email has one primary purpose One main CTA per email Don't try to do everything

### 2. Value Before Ask

Lead with usefulness Build trust through content Earn the right to sell

### 3. Relevance Over Volume

Fewer, better emails win Segment for relevance Quality frequency

### 4. Clear Path Forward

Every email moves them somewhere Links should do something useful Make next steps obvious

### Email Sequence Strategy

Core part of the emails workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill emails
```

Install the emails skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill emails
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/emails on 2026-06-29T18:00:37.786Z.
Verify against source before relying on details.

File: ~/.claude/skills/emails/SKILL.md