directory-submissions

---
name: directory-submissions
description: Use when finding and submitting to directories, launch sites, and listing channels so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/directory-submissions
generated: 2026-06-29T18:00:34.619Z
category: concept
audience: marketing
---

## When to use

- The user asks for help finding and submitting to directories, launch sites, and listing channels
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable directory submissions workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### Core Philosophy

Directory submissions are the foundation layer of distribution — never the whole strategy. They do three things well: Pass dofollow backlinks from high domain-rating sites into your marketing pages. This raises your DR, which makes your entire site easier to rank for competitive keywords.

### The Three Hard Rules

Core part of the directory submissions workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### Rule 1: Foundation before submission

Never submit to a directory until the landing page it will link to is live, indexed, and has: A single <h1 and sequential heading hierarchy — pages with clean hierarchy have 2.8× higher AI citation rates, and 87% of ChatGPT-cited pages use a single H1.

### Rule 2: Destination pages before directories

Directories are the source of link equity. You need destinations that can convert the resulting traffic. Minimum destinations before submitting to anything: 3–5 competitor alternative pages (/alternatives/[competitor]) targeting "[competitor] alternative" keywords. Comparison/alternative pages convert at 5–15% vs 0.5–2% for generic content.

### Rule 3: Positioning varies by directory type

Never copy-paste the same description everywhere. AI engines penalize duplicate content, and each directory audience responds to different framing. See references/positioning-variations.md for the full variant library. Short version:

## API reference

```
npx skills add coreyhaines31/marketingskills --skill directory-submissions
```

Install the directory-submissions skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill directory-submissions
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/directory-submissions on 2026-06-29T18:00:34.619Z.
Verify against source before relying on details.

File: ~/.claude/skills/directory-submissions/SKILL.md