cro

---
name: cro
description: Use when improving conversion on landing pages, funnels, pricing pages, and signup flows so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro
generated: 2026-06-29T18:00:27.731Z
category: concept
audience: marketing
---

## When to use

- The user asks for help improving conversion on landing pages, funnels, pricing pages, and signup flows
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable cro workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### CRO Analysis Framework

Analyze the page across these dimensions, in order of impact:

### 1. Value Proposition Clarity (Highest Impact)

Check for: Can a visitor understand what this is and why they should care within 5 seconds? Is the primary benefit clear, specific, and differentiated? Is it written in the customer's language (not company jargon)?

### 2. Headline Effectiveness

Evaluate: Does it communicate the core value proposition? Is it specific enough to be meaningful? Does it match the traffic source's messaging? Strong headline patterns: Outcome-focused: "Get [desired outcome] without [pain point]"

### 3. CTA Placement, Copy, and Hierarchy

Primary CTA assessment: Is there one clear primary action? Is it visible without scrolling? Does the button copy communicate value, not just action? - Weak: "Submit," "Sign Up," "Learn More"

### 4. Visual Hierarchy and Scannability

Check: Can someone scanning get the main message? Are the most important elements visually prominent? Is there enough white space? Do images support or distract from the message?

### 5. Trust Signals and Social Proof

Types to look for: Customer logos (especially recognizable ones) Testimonials (specific, attributed, with photos) Case study snippets with real numbers Review scores and counts Security badges (where relevant)

## API reference

```
npx skills add coreyhaines31/marketingskills --skill cro
```

Install the cro skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill cro
```

## Gotchas

- Do not treat conversion issues as copy-only problems; inspect traffic source, offer, friction, trust, and page intent.
- A prettier page is not necessarily a higher-converting page; tie every change to a conversion hypothesis.
- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/cro on 2026-06-29T18:00:27.731Z.
Verify against source before relying on details.

File: ~/.claude/skills/cro/SKILL.md