content-strategy

---
name: content-strategy
description: Use when deciding what content to create, plan topic clusters, or build an editorial calendar so the agent gathers business context, customer research, and competitive gaps before recommending a slate.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy
generated: 2026-05-25T04:08:16.325Z
category: concept
audience: marketing
---

## When to use

- Starting a content effort from zero and the team doesn't know what to write about
- Sales calls and support tickets keep surfacing the same questions and you want to turn them into content
- Existing content is scattered and you want to consolidate into topic clusters that actually rank
- Planning a quarter of content for a SaaS or product where the goal is leads, not vanity traffic

## Key concepts

### Searchable, shareable, or both

Every piece of content should be either searchable (ranks on Google), shareable (gets passed around), or both. Pieces that are neither rarely earn their cost.

### Customer-language mining

Topic ideas come from how customers describe problems, not how the company describes its product. Support tickets, sales calls, and Reddit threads beat keyword tools for early signal.

### Topic clusters and pillar pages

Group content into clusters anchored by a pillar page. The pillar earns links and rank, the cluster pages capture long-tail and feed it. The skill walks how to map clusters from a customer-question list.

### Editorial calendar with channel sequencing

Beyond a topic list, the skill builds a calendar with the channel sequence: where the piece lives first (blog, newsletter, social), and where it gets repurposed next.

### Context handshake

Reads .agents/product-marketing.md before discovery so the agent doesn't re-collect company name, ideal customer, and primary goal every run.

## API reference

```
npx skills add https://github.com/coreyhaines31/marketingskills --skill content-strategy
```

Install the content-strategy skill.

```
npx skills add https://github.com/coreyhaines31/marketingskills --skill content-strategy
```

## Gotchas

- A keyword list is not a content strategy; without business goals attached, you'll rank for terms that don't convert
- Topic clusters die when the pillar page isn't the best in its niche; spend disproportionate effort on the pillar
- Content for thought leadership and content for SEO have different success metrics — pick before you write
- If you can't produce content consistently, a smaller cluster of evergreen pieces beats a long calendar of half-finished posts
- Repurposing only works when each surface respects its own format; don't paste a blog post into LinkedIn and call it done

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy on 2026-05-25T04:08:16.325Z.
Verify against source before relying on details.

File: ~/.claude/skills/content-strategy/SKILL.md