competitors

---
name: competitors
description: Use when mapping a competitive landscape across alternatives, categories, and positioning gaps so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/competitors
generated: 2026-06-29T18:00:21.475Z
category: concept
audience: marketing
---

## When to use

- The user asks for help mapping a competitive landscape across alternatives, categories, and positioning gaps
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable competitors workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Core Principles

Core part of the competitors workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### 1. Honesty Builds Trust

Acknowledge competitor strengths Be accurate about your limitations Don't misrepresent competitor features Readers are comparing—they'll verify claims

### 2. Depth Over Surface

Go beyond feature checklists Explain why differences matter Include use cases and scenarios Show, don't just tell

### 3. Help Them Decide

Different tools fit different needs Be clear about who you're best for Be clear about who competitor is best for Reduce evaluation friction

### 4. Modular Content Architecture

Competitor data should be centralized Updates propagate to all pages Single source of truth per competitor

### Page Formats

Core part of the competitors workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill competitors
```

Install the competitors skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill competitors
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/competitors on 2026-06-29T18:00:21.475Z.
Verify against source before relying on details.

File: ~/.claude/skills/competitors/SKILL.md