competitor-profiling

---
name: competitor-profiling
description: Use when researching one competitor and turning findings into positioning, battlecards, or copy so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/competitor-profiling
generated: 2026-06-29T18:00:18.674Z
category: concept
audience: marketing
---

## When to use

- The user asks for help researching one competitor and turning findings into positioning, battlecards, or copy
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable competitor profiling workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Core Principles

Core part of the competitor profiling workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### 1. Facts Over Opinions

Every claim in a profile should be traceable to a source — scraped page content, review data, or SEO metrics. Label inferences clearly.

### 2. Structured and Comparable

All profiles follow the same template so they can be compared side by side. Consistency matters more than completeness on any single profile.

### 3. Current Data

Profiles are snapshots. Always include the date generated. Flag anything that looks stale (e.g., "pricing page last updated 2023").

### 4. Honest Assessment

Don't exaggerate competitor weaknesses or downplay their strengths. Accurate profiles are useful profiles.

### Saving Raw Data

Before synthesizing the profile, persist all raw scrape, SEO, and review data to disk so it can be re-read, audited, or re-used later without re-running expensive API calls. Directory layout (relative to project root):

## API reference

```
npx skills add coreyhaines31/marketingskills --skill competitor-profiling
```

Install the competitor-profiling skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill competitor-profiling
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/competitor-profiling on 2026-06-29T18:00:18.674Z.
Verify against source before relying on details.

File: ~/.claude/skills/competitor-profiling/SKILL.md