community-marketing

---
name: community-marketing
description: Use when building community-led growth programs and member activation loops so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/community-marketing
generated: 2026-06-29T18:00:14.460Z
category: concept
audience: marketing
---

## When to use

- The user asks for help building community-led growth programs and member activation loops
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable community marketing workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before You Start

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered.

### Community Strategy Principles

Core part of the community marketing workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### Build around a shared identity, not just a product

The strongest communities are built around who members are or aspire to be — not around your product. Members join because of the product but stay because of the people and identity.

### Value must flow to members first

Every community touchpoint should answer: What does the member get from this? Exclusive knowledge or early access Peer connections they can't get elsewhere Recognition and status within a group they respect

### The Community Flywheel

Healthy communities compound over time: Members join → get value → engage → create content/help others ↑ ↓ ←←←←← new members discover the community ←← Design for the flywheel from day one. Every decision should ask: Does this accelerate the loop or slow it down?

### Playbooks by Goal

Core part of the community marketing workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill community-marketing
```

Install the community-marketing skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill community-marketing
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/community-marketing on 2026-06-29T18:00:14.460Z.
Verify against source before relying on details.

File: ~/.claude/skills/community-marketing/SKILL.md