churn-prevention

---
name: churn-prevention
description: Use when reducing churn with lifecycle messaging, onboarding fixes, and retention analysis so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/churn-prevention
generated: 2026-06-29T18:00:03.306Z
category: concept
audience: marketing
---

## When to use

- The user asks for help reducing churn with lifecycle messaging, onboarding fixes, and retention analysis
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable churn prevention workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### 1. Current Churn Situation

What's your monthly churn rate? (Voluntary vs. involuntary if known) How many active subscribers? What's the average MRR per customer? Do you have a cancel flow today, or does cancel happen instantly?

### 2. Billing & Platform

What billing provider? (Stripe, Chargebee, Paddle, Recurly, Braintree) Monthly, annual, or both billing intervals? Do you support plan pausing or downgrades? Any existing retention tooling? (Churnkey, ProsperStack, Raaft)

### 3. Product & Usage Data

Do you track feature usage per user? Can you identify engagement drop-offs? Do you have cancellation reason data from past churns? What's your activation metric? (What do retained users do that churned users don't?)

### 4. Constraints

B2B or B2C? (Affects flow design) Self-serve cancellation required? (Some regulations mandate easy cancel) Brand tone for offboarding? (Empathetic, direct, playful)

### How This Skill Works

Churn has two types requiring different strategies: Type Cause Solution Voluntary Customer chooses to cancel Cancel flows, save offers, exit surveys Involuntary Payment fails Dunning emails, smart retries, card updaters

## API reference

```
npx skills add coreyhaines31/marketingskills --skill churn-prevention
```

Install the churn-prevention skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill churn-prevention
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/churn-prevention on 2026-06-29T18:00:03.306Z.
Verify against source before relying on details.

File: ~/.claude/skills/churn-prevention/SKILL.md