brand-guidelines

---
name: brand-guidelines
description: "Use when an artifact should carry Anthropic's look-and-feel — applying the official brand colors and Poppins/Lora typography to documents, slides, or other visual output."
source: https://github.com/anthropics/skills/tree/main/skills/brand-guidelines
generated: 2026-07-02T18:41:31.108Z
category: design
audience: design
---

## When to use

- Styling a presentation, document, or artifact to match Anthropic's brand colors and fonts
- Applying Poppins to headings and Lora to body text with sensible Arial/Georgia fallbacks
- Post-processing an existing deliverable so its visual formatting is on-brand
- Choosing accent colors for shapes and non-text elements from Anthropic's palette

## Key concepts

### Main color palette

Dark #141413 for primary text and dark backgrounds, Light #faf9f5 for light backgrounds and text on dark, Mid Gray #b0aea5 for secondary elements, and Light Gray #e8e6dc for subtle backgrounds.

### Accent colors

Orange #d97757 is the primary accent, Blue #6a9bcc the secondary, and Green #788c5d the tertiary. Non-text shapes cycle through these to add interest while staying on-brand.

### Typography pairing

Poppins for headings (24pt and larger) with an Arial fallback; Lora for body text with a Georgia fallback. This preserves text hierarchy and readability across systems.

### Smart font application

The skill applies Poppins to large headings and Lora to body automatically, and falls back to Arial/Georgia when the custom fonts aren't installed — no font installation strictly required.

### RGB color fidelity via python-pptx

Colors are applied using precise RGB values through python-pptx's RGBColor class so brand matching stays exact across different systems.

## API reference

```
npx skills add anthropics/skills --skill brand-guidelines
```

Install the Anthropic brand styling skill.

```
npx skills add anthropics/skills --skill brand-guidelines
```

## Gotchas

- Poppins and Lora aren't guaranteed installed; pre-install them in your environment or the output falls back to Arial/Georgia
- The Poppins/Lora split keys off size — headings are treated as 24pt and larger, so mis-sized headings won't get the heading font
- Use accent colors (orange/blue/green) only for non-text shapes; text color is chosen for readability against its background
- Color values are exact hex/RGB — approximating them breaks brand fidelity across systems
- Color application is wired through python-pptx's RGBColor, so it's oriented toward PowerPoint-style artifacts

---
Generated by SkillMake from https://github.com/anthropics/skills/tree/main/skills/brand-guidelines on 2026-07-02T18:41:31.108Z.
Verify against source before relying on details.

File: ~/.claude/skills/brand-guidelines/SKILL.md