analytics

---
name: analytics
description: Use when setting up marketing analytics, funnels, attribution, and event tracking so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/analytics
generated: 2026-06-29T17:58:49.031Z
category: concept
audience: marketing
---

## When to use

- The user asks for help setting up marketing analytics, funnels, attribution, and event tracking
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable analytics workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Core Principles

Core part of the analytics workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

### 1. Track for Decisions, Not Data

Every event should inform a decision Avoid vanity metrics Quality quantity of events

### 2. Start with the Questions

What do you need to know? What actions will you take based on this data? Work backwards to what you need to track

### 3. Name Things Consistently

Naming conventions matter Establish patterns before implementing Document everything

### 4. Maintain Data Quality

Validate implementation Monitor for issues Clean data more data

### Tracking Plan Framework

Core part of the analytics workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations.

## API reference

```
npx skills add coreyhaines31/marketingskills --skill analytics
```

Install the analytics skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill analytics
```

## Gotchas

- Do not recommend dashboards before defining the decision each metric is supposed to support.
- Event names and properties should be consistent before any attribution or funnel analysis is trusted.
- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/analytics on 2026-06-29T17:58:49.031Z.
Verify against source before relying on details.

File: ~/.claude/skills/analytics/SKILL.md