ads

---
name: ads
description: Use when planning, launching, or diagnosing paid acquisition campaigns so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/ads
generated: 2026-06-29T17:58:34.179Z
category: concept
audience: marketing
---

## When to use

- The user asks for help planning, launching, or diagnosing paid acquisition campaigns
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable ads workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### 1. Campaign Goals

What's the primary objective? (Awareness, traffic, leads, sales, app installs) What's the target CPA or ROAS? What's the monthly/weekly budget? Any constraints? (Brand guidelines, compliance, geographic)

### 2. Product & Offer

What are you promoting? (Product, free trial, lead magnet, demo) What's the landing page URL? What makes this offer compelling?

### 3. Audience

Who is the ideal customer? What problem does your product solve for them? What are they searching for or interested in? Do you have existing customer data for lookalikes?

### 4. Current State

Have you run ads before? What worked/didn't? Do you have existing pixel/conversion data? What's your current funnel conversion rate?

### Platform Selection Guide

Platform Best For Use When Google Ads High-intent search traffic People actively search for your solution Meta Demand generation, visual products Creating demand, strong creative assets

## API reference

```
npx skills add coreyhaines31/marketingskills --skill ads
```

Install the ads skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill ads
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/ads on 2026-06-29T17:58:34.179Z.
Verify against source before relying on details.

File: ~/.claude/skills/ads/SKILL.md