ad-creative

---
name: ad-creative
description: Use when briefing, critiquing, or iterating paid-ad creative so the agent follows the marketingskills playbook instead of producing generic marketing advice.
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/ad-creative
generated: 2026-06-29T17:58:30.043Z
category: concept
audience: marketing
---

## When to use

- The user asks for help briefing, critiquing, or iterating paid-ad creative
- A marketing task needs product, audience, positioning, and channel context before execution
- The agent should create a repeatable ad creative workflow instead of a one-off generic answer
- The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion

## Key concepts

### Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

### 1. Platform & Format

What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X) What ad format? (Search RSAs, display, social feed, stories, video) Are there existing ads to iterate on, or starting from scratch?

### 2. Product & Offer

What are you promoting? (Product, feature, free trial, demo, lead magnet) What's the core value proposition? What makes this different from competitors?

### 3. Audience & Intent

Who is the target audience? What stage of awareness? (Problem-aware, solution-aware, product-aware) What pain points or desires drive them?

### 4. Performance Data (if iterating)

What creative is currently running? Which headlines/descriptions are performing best? (CTR, conversion rate, ROAS) Which are underperforming? What angles or themes have been tested?

### 5. Constraints

Brand voice guidelines or words to avoid? Compliance requirements? (Industry regulations, platform policies) Any mandatory elements? (Brand name, trademark symbols, disclaimers)

## API reference

```
npx skills add coreyhaines31/marketingskills --skill ad-creative
```

Install the ad-creative skill from coreyhaines31/marketingskills.

```
npx skills add coreyhaines31/marketingskills --skill ad-creative
```

## Gotchas

- Read product-marketing context first when present; otherwise the agent may ask repeated setup questions or make weak positioning assumptions.
- Do not ship generic best practices without tying recommendations to the product, audience, channel, and conversion goal.
- Separate strategy from execution: clarify the campaign decision before drafting assets or implementation steps.
- Pick a primary metric before launch so the result can be judged without retrofitting success criteria.
- Respect channel mechanics; copy, cadence, and format should change between email, ads, social, SEO, and sales collateral.

---
Generated by SkillMake from https://github.com/coreyhaines31/marketingskills/tree/main/skills/ad-creative on 2026-06-29T17:58:30.043Z.
Verify against source before relying on details.

File: ~/.claude/skills/ad-creative/SKILL.md