--- name: schema description: Use when adding structured data and schema markup for SEO and rich results so the agent follows the marketingskills playbook instead of producing generic marketing advice. source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/schema generated: 2026-06-29T18:01:42.546Z category: concept audience: marketing --- ## When to use - The user asks for help adding structured data and schema markup for SEO and rich results - A marketing task needs product, audience, positioning, and channel context before execution - The agent should create a repeatable schema workflow instead of a one-off generic answer - The work needs clear success metrics, deliverables, and next steps for a growth or GTM motion ## Key concepts ### Core Principles Core part of the schema workflow; use it to keep the agent focused on concrete marketing inputs, decisions, and outputs instead of vague recommendations. ### 1. Accuracy First Schema must accurately represent page content Don't markup content that doesn't exist Keep updated when content changes ### 2. Use JSON-LD Google recommends JSON-LD format Easier to implement and maintain Place in